Med Spa Marketing Guide.

Whether you are opening a new med spa, adding onto your existing practice, or currently running a med spa, there is one fundamental question all med spa owners ask: “How do I get more patients into my med spa?”
The answer: understand your competition, understand your patients, and know what med spa marketing tools will help you reach them.

I. Understanding med spa patients:

The first step in understanding your patients is determining who your patients are going to be. This means choosing. You are not going to be able to reach every potential patient (unless you have an unlimited marketing budget), and, every potential patient out there isn’t going to be right for your practice. You need to identify a segment of patients that is large, that you can reach, and that will be highly interested in your practice. To identify these people, you need to look at the market that is around you. Pick a geographic range around your med spa, and then target by things such as demographics, behaviors, needs, etc… Basically, you need to identify exactly who you will be targeting with your med spa marketing, so that you can understand what messages will convince them to choose you.

II. Selecting clients for your med spa:

To select which group of potential patients to go after, you have to understand what makes your practice different from your competitors. Does your med spa have a spa-like atmosphere? very medical? edgy? traditional? You must determine the identity of your med spa and figure out which people will be most attracted to this identity. Once this has been determined, all marketing initiatives should be directed at the market segment you are going after with messages that will prove attractive to this segment.

III. What makes med spa marketing different?

In the med spa industry, unlike in other fields of medicine, you are reaching out to patients who are electing to have procedures done. In other fields of medicine, it is usually medical necessity that brings patients to your practice. In the med spa industry, patients typically come to your practice to look younger, feel more beautiful, and be more self-confident. Your med spa marketing needs to reflect this.
In some ways, however, the med spa industry is like other fields of medicine. Specifically, in both med spa marketing and other fields of medical marketing, the most important marketing tools are repeat and referral business. (R&R Marketing) You must have the marketing tools in place to capitalize on and drive repeat and referral business. These are the easiest sales available and will lead to the most loyal customers. For more information on tools designed for driving repeat and referral business, see the following section on Med Spa Marketing Tools.

IV. Standing out from your competition:

It is critical for your practice that you stand out in a positive way. You must give patients a reason to choose you over the other med spas that are out there. In marketing this is called positioning and differentiation.
Your med spa must be positioned in the market so as to stand out to customers and stand apart from competitors. This can be done through the procedures you offer, the price you offer them at, the identity of your med spa, your location, your med spa marketing, etc… Whatever it is that makes you different and better, you have to let your customers know, and convince them that because of this differentiation they should choose you.

V. Med Spa Marketing Tools:

After identifying the potential clients you should go after and determining why they should choose you over your competitors, you need to select the marketing tools that will most powerfully convey your message.
Below, you will find a brief list of med spa marketing tools broken down into three categories - tools for Attracting New Patients, Driving Repeat Business, and Encouraging Referral Business. (You will notice that some tools fall into multiple categories. This is because some tools are equally powerfully at achieving multiple goals. Additionally, this is only a simplified list of the many tools that are available. Much care should be taken in selecting the right tools, and using them to there fullest potential.)

VI. Choosing the right tools:

As can be seen in the above diagram, there are many possible marketing tools available to create your med spa marekting campaign, and many of them can be used to achieve multiple ends. The question is, how do you choose the right tools to stand out to your customers and stand apart from your competitors? At Renewal Marketing, we have the answer to this question. We will use our broad range of med spa marketing services to ensure that your practice has the powerful marketing campaign it needs.
We will get to know your practice, your clients, and your competitors, so that we can create the perfect marketing campaign for your unique practice. It is our business to simplify the marketing process. We apply our deep industry knowledge and comprehensive understanding of fundamental marketing concepts to create tailored strategies that will deliver the patients your practice is looking for. At Renewal Marketing, we take the guess work out of med spa marketing. We deploy marketing tools that work, and come up with creative solutions to make your practice stand out to customers and apart from competitors.
If you are interested in learning more, please contact us at (800) 575-8508 for your free marketing consultation, or take our class on med spa marketing. For more information, view our Med Spa Marketing Course Page